BUS5PA Assignment 3

BUS5PA Assignment 3 – Answer preparation guidelines (Rubric) 2023-Semester 2 A) Expectation Matrix for answer preparation D C B A PART A Appropriately named, implemented project and diagram. Attempt on clustering without further explanations and complete questions A(a), A(b), A(c) and A(d), A(e) and A(f). D requirements + Correct data standardization as required. Explanation and justifcats for questions A(c), to A(f ). Basic attempt on A(g) to A(i) and a basic attempt on the report C requirements + Comprehensive answer to question A(g) to A(i)and good attempt on the report. B requirement + Answer to question A(j) with brief justification and recommendation of the target market strategy. More focus should be given to the interpretation of results with actionable insights to the client (manager of the insurance company). Detailed report with strong insights and analysis. PART B Appropriately named, implemented project and diagram. Answers to questions B(a) to B(f) D requirements + Correct answer to B(g) questions q(1) -q(2) with explanation in the report. C requirements + Correct answer to question B(g) q(3) and q(4) with brief explanation of product bundles. Good structured attempt in the report. B requirement + Correct answer to q(5) with recommendations and insights. Detailed report with strong insights and analysis. PART C Demonstrated understanding of the case study and appropriate discussion over the predictive analytics life cycle D requirements + Discussion of how each of the life cycle steps is represented in the case study + mention of 3 key points from the guest lectures that you found useful C requirements + Extending the discussion to elaborate on how the 3 points from the guest lecture could be used to further understand/add value/elaborate the discussion. B requirement + Demonstration of clear understanding of the case study, related lifecycle steps, highlighting of guest lecture points and expanding the discussion to business (references from recent projects/news in the field). • Report format – A formal report is NOT expected for this assessment. As students of Masters level, you are expected to decide a suitable format for an informal report. Please speak to lecturer if you are unsure about the format. A word or pdf file with the heading BUS5PA Assignment 3, and student details should be submitted. A suggested page length is 10-12 pages + appendix containing additional screen shots of results. • Submission – The assignment report file and SAS project spk files must be submitted on LMS by the due date. A submission link will be available in LMS and announced in the unit web site. • Format of Submission: A report (pdf file in electronic form) + SAS files in spk format (electronic). Submission of project in LMS site. Unless you submit both files, a significant amount of marks will be deducted. • Number of attempts: only one attempt is allowed